Archive for February 26, 2010

Further Insight on Boulder’s Retrofit Failure

Posted on February 26, 2010, 2:11 pm, by Morris, under News.

Advertising executive Suzanne Shelton (CEO of the Shelton Group in Knoxville, Tenn.) has posted an interesting reaction to the recent Wall Street Journal article about the failure of Boulder residents to embrace energy retrofit measures on a large scale (see our reaction here). In a post on her agency’s blog, Shelton analyzes the consumer messaging [...]

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