Efficiency First

THIS MONDAY, July 12 – Reach New Customers: Online Strategies for Home Performance Companies

When: Monday, July 12, 2010, 12 noon Eastern time / 9 am Pacific time

Description:
Social media services like Twitter, Facebook and LinkedIn are all the rage, but home efficiency professionals are right to question how much marketing time should be put into developing their online social media presence. This session is for people who don’t spend all day staring at a computer screen but want to understand how and when to cost-effectively engage in online social media. We’ll be discussing when to use (and when not to use) various social media tools, and what they’re good for besides direct business development.

By attending this webinar, participants will:

1. Understand when, why and how to use social media channels like Twitter, Facebook, LinkedIn and blogging
2. Share ideas about the best ways to engage in online conversations about your brand and the industry – and when to stay out of them
3. Learn about how social media helps with indirect business development (thought leadership, reputation management, information sharing)

Presenters Include:
Scott Case, EnergySavvy.com
Stephanie Inglis, Motum b2b
Peter Troast, EnergyCircle.com

REGISTER: This webinar is free to all current Efficiency First members. Visit www.efficiencyfirst.org/onlinemarketingwebinar to log into your Efficiency First account and register for the webinar.

To renew your Efficiency First membership, login to you account at www.efficiencyfirst.org/home.

To join Efficiency First, visit www.efficiencyfirst.org/join.