Archive for the ‘Marketing Tools’ Category

Join Efficiency First’s Online Networks!

Efficiency First offers valuable resources through its Facebook, Twitter and Linked In groups. These social media networks allow members of the home performance industry to develop business relationships and connections throughout the industry. By joining Efficiency First’s social network groups, clients, members and potential customers can stay updated on news from the home performance industry [...]

Sales & Lead Generation: Webinar & Tips from Sales expert

Please join us for our next Webinar: Sales & Lead Generation June 16th, 2011 @ 12:30pm EST/9:30am PST Click here to log in and register Is your conversion rate from audit to retrofit not as high as you want? Are you relying solely on a government funded program’s marketing campaign to get you through? Is [...]

Generous Dicounts on Great Products to help your Business Save $$

Did you know Efficiency First member companies get great discounts on products and services, including diagnostic tools, training, ACI conferences, business insurance and benefit services, Home Performance software applications and much more. In our monthly series, we are highlighting some of these incredible organizations so you can start taking advantage of these great offerings! Energy [...]

Market to Your Community

Are you going to a local community organization? Market to a PTA meeting, home owners association, hosting a house party, presenting at a local nonprofit or pitch a church group. Efficiency First’s Marketing Working Group has created a customizable PowerPoint to make it easier for YOU to present to potential clients. Use this PowerPoint as [...]

Homeowner Case Study Template – Now Available!

EF’s Marketing Committee has been working to create a template for homeowner case studies and it is now complete! Home performance contractors should take advantage of this easy-to-use formatted template to gather info to present customer “success stories” on their website. By sharing positive testimonials with potential clients, these case studies can provide basic information [...]

Home Performance Marketing Brochure, now available in HTML

EF’s Marketing Committee is now making available an HTML version of the trifold marketing brochure recently released! A big shout out to EGIA who created the HTML, which is a web-based companion of the marketing brochure for you to include on your website. This HTML is just one piece of a four-part series of marketing [...]

A Home Performance Marketing Brochure – Now Available!

EF’s Marketing Committee is now releasing a trifold marketing brochure to help your business define Home Performance and the benefits of energy upgrades. This brochure is just one piece of a four-part series of marketing materials that will collectively educate potential clients and provide them with the needed information to get started with their building [...]

Energy Efficiency Organizations in the United States: Overview and Analysis

The California Energy Efficiency Industry Council recently released a report called Energy Efficiency Organization in the United States: Overview and Analysis which looked at the different organizations working on energy efficiency on buildings in the industrial sector. The goal was to identify weaknesses in the representation of these businesses and look for opportunities to improve [...]

Stay Up To Date On Lingo Used In The Home Performance Industry.

Unfamiliar with some of the terms, phrases and/or acronyms being used in the energy efficiency and home performance industries?  No need to stress, we have all the answers you need on our website. Go to Professional Resources and on the top right hand side there is a section called Learning the Lingo.  Under this section [...]

A Perspective – A path forward in this economy

Guest Contributor – Hello fellow members of Efficiency First.  I’m Alison Haugh, BPI Certified Analyst, and owner of a consulting firm in Las Vegas, Nevada that performs energy audits and the newest member of the Efficiency First Board of Directors. This past year has been one of great personal growth for me.  Learning about the [...]