Efficiency First

Our Live Webinar Series

Efficiency First’s live webinar series is focused on all things home performance-- from the in’s and out’s of home performance business strategy, to certifications, standards, incentives, technical know-how, policy, and advocacy updates. Many of our webinars qualify for BPI CEUs. This series is free for members and $50 for non-members.

For questions about BPI CEUs or connecting to our webinars using GoToWebinar, please click here.



Google’s Recent Updates: The Path to a Successful SEO Strategy

Thursday, Sept 8 from 9-10:30 a.m. PST / 12-1:30 p.m. EDT
Approved for up to 1.5 BPI CEUs

With all the changes that Google’s search engine results pages (SERPs) have gone through within the last year, we took it upon ourselves to reevaluate the state of organic search and what the most recent changes mean for the home performance, solar and HVAC industries. SEO (search engine optimization) is not one and done; it requires adaptation to Google’s ever-evolving algorithms and updates! During this webinar, Efficiency First board member and founder and CEO of Energy Circle, Peter Troast, will review the most important and recent changes to Google SERPs and how to use these changes to your benefit. We’ll look at how organic is performing, what kind of lead conversion can be expected from organic, and review Energy Circle’s latest techniques for search engine optimization so you can get ahead of the competition this fall.

Panelist:

Peter Troast, Founder, Energy Circle

Efficiency First Members: Click here to log in to your account and register for free.

Non-Members: Click here to register for a $50 fee.


Digital Marketing Tactics You Should Be Using

Tuesday, October 4 from 9-10:30 a.m. PST / 12-1:30 p.m. EDT
Approved for up to 1.5 BPI CEUs

Harnessing and analyzing your digital data should be a fundamental starting point for intelligent decision making. At Energy Circle, we’re taking what we’ve learned from over 64,000 actual home performance and HVAC search queries. To win in search, there are six key areas you must address: 1) local SEO, 2) content marketing, 3) PPC advertising, 4) social media advertising, 5) email marketing, and 6) review management. In this webinar, we’ll take a look at these crucial areas of success and discuss ways to implement each. We’ll help you walk away with actionable items you can implement to optimize your web presence for search.

Panelist:

Peter Troast, Founder, Energy Circle

Efficiency First Members: Click here to log in to your account and register for free.

Non-Members: Click here to register for a $50 fee.


Managing Your Company Reputation: The Growing Importance of 3rd-Party Reviews

Thursday, October 27 from 9-10:30 a.m. PST / 12-1:30 p.m. EDT
Approved for up to 1.5 BPI CEUs

Reviews are becoming increasingly important in the home performance industry. Convincing potential customers who read about your company online that your home performance business is trustworthy (and doing so without sounding exactly the same as every other company!) isn’t always easy. Nearly 70% of online customers are affected by reviews. Before a customer picks up the phone, they’ll likely read reviews of your business on third-party sites like Yelp, Angie’s List and Facebook. Consumers are expecting to see reviews on everything from the quality of your product to the friendliness of your staff. During this live webinar, Efficiency First board member and founder and CEO of Energy Circle, Peter Troast, will help guide you through the best practices and tools for acquiring an abundance of positive reviews.

Panelist:

Peter Troast, Founder, Energy Circle

Efficiency First Members: Click here to log in to your account and register for free.

Non-Members: Click here to register for a $50 fee.