Our Live Webinar Series
Efficiency First’s live webinar series is focused on all things home performance-- from the in’s and out’s of home performance business strategy, to certifications, standards, incentives, technical know-how, policy, and advocacy updates. Many of our webinars qualify for BPI CEUs. This series is free for members and $50 for non-members.
For questions about BPI CEUs or connecting to our webinars using GoToWebinar, please click here.
Stop marketing energy efficiency. Start marketing “better".
Wednesday, August 19, 2015 from 9-10:30 a.m. PST / 12-1:30 p.m. EDT
Approved for up to 1.5 BPI CEUs
Most Americans have zero interest in buying energy efficiency. They simply don’t think they need it and/or they believe they’ve already gone down that path, didn’t see any results and now they’ve packed up their toys and gone home. But are they interested in comfort? Yes. Keeping their families healthy? Yes. Solving an immediate problem (like an ice dam or a drafty nursery)? Yes. Bottom line: if you want to sell meaningful energy efficient improvements and products, you have to package and market those products and improvements in a way that speaks to what your prospective customers actually want to buy.
Suzanne Shelton, CEO of Shelton Group, one of the nation’s leading marketing communications firm exclusively focused in the energy and environment sectors, will share the latest insights from her firm’s ongoing polling of Americans on these topics as well as specific guidance on what to do (and not to do) to improve your marketing and sales efforts.
Efficiency First Members: Click here to log in to your account and register for free.
Non-Members: Click here to register for a $50 fee.